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Sales Funnel: The Most Useful Technique To Create Results
First off, a Sales Funnel is a marketing system that you have in place, to help sort and sift your leads through.
It would be ingenious of you, to associate a "Funded Proposal" component to your Sales Funnel, this way you are able to create revenue on the front end, as well as you build your main business and residual money coming in on the back end.
The following is an representation of my Sales Funnel and the setup, that I have found to be the most efficient.
MARKETING:
By using a mixture of marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and a great number of other ways, you will drive traffic to your Sales Funnel.
You should present this traffic truly valuable content that's specific to the niche you are catering to, in order to get them to pass into your Sales Funnel. Transforming them into a lead.
PERSONAL CAPTURE PAGE:
In exchange for your necessary content, your prospects will give you with their name, email address and most will possibly provide you their phone number.
You can create your own capture page or you can use one of the countless marketing systems, that are available on the market and allow you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they request your helpful content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automatic way for you to keep on providing your leads with vital content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to relevant and valuable tools that your leads can purchase.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a necessary step in the method. You must follow up with your leads and start to construct a relationship with them.
PICK UP THE PHONE! You read that right. Phone your leads, they won't hurt you.
It's not like cold calling. If you branded yourself correctly, nearly all will already know who you are when you call them. Once again it's vital you do this.
Don't solely depend on on your auto-responder. From time to time send a personalized message to your leads. Not trying to sell them something but just to say hello and to offer help.
I also like to relate with my leads on Social Networking sites, like Twitter & Facebook. This way they get to view my family, the places I like to explore to and the things I like to do.
PRIMARY BUSINESS:
All through this whole process, I never pitch my primary MLM business to my leads. Because I have recommended them worthwhile content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not purchase the tools provided in the system, yes! Do some not sign up for my main business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will get results and so will you!
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