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Business Opportunity Lead Strategies - What They'll Never Inform You
Business opportunity lead brokers don't always tell you the entire story. They often don't tell you where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Regrettably, these three aspects are critical to judging the quality of a business opportunity lead.
First, let's consider the source of traffic.
To make this simple, let's take an example from the real-world: billboard marketing.
Everybody had the experience, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're an internet marketing junkie like me, the latest training audio on CD,) when all of a sudden a sign on the side of the road catches your eye.
Aside from the actual billboard, and the advert put on it, can you guess the single biggest factor in its overall success? That's right: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard ad on the main commuter route leading into the city and you'll produce an entirely different business opportunity lead.
The same is true online. Is your business opportunity lead broker putting their advert on rural country roads (some crappy celebrity gossip site,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the ad promise the business opportunity lead? What is their expectation? They responded to the advert for a purpose, and while your broker might be telling you that they're interested in a home business, that's not always the case.
Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was clear to me that none of the leads I purchased were serious about establishing an internet business. Actually, they had been responding to an advertisement offering them a chance to win a free computer.
Therefore, the offer is critical and can't be ignored. It makes the difference between a business opportunity lead which is enthusiastic, even excited, to talk about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is important.
The truth is, your typical internet business opportunity lead is not wanting to whip out their credit card and sign up for an opportunity right away. Rather, they're curious investigating carefully dipping their toe in the water and doing their due diligence.
The point is, it often takes time -- lots of time -- for somebody to choose to sign up for a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Recently, I had someone join my team who had been on my mailing list, receiving occasional emails from me, for over eight months. So, don't let a broker say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get swamped by my competition. No thank you.
So what's the answer?
Honestly, I quit buying leads altogether. After wasting literally lots of money buying every kind of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, bringing in your own leads is better. You control the source of traffic, you control the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to join your business opportunity.
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